Sponsored Satellite Program: Science Integrity Across the Research Life Cycle: From Methodology to Media Messaging
Sponsored By: The Alliance for Potato Research & Education (APRE) and Potatoes USA
This Sponsored Satellite Program was originally presented at NUTRITION 2023.
"Follow the science" has become a mainstream mantra in reaction to widespread misinformation, disinformation and mistrust in public health messaging. Despite this movement, science is nuanced, iterative and not impervious to error, bias or misinterpretation. In this collaborative session, two leading nutrition experts discuss how bias can shape a study throughout its life cycle – from research methodology and results to research translation for the general public – and share best practices for creating and communicating scientific content that is both credible and compelling. Andrew Brown, PhD, University of Arkansas for Medical Sciences, will focus on three key issues that commonly introduce bias into the research process and share solutions to mitigate or avoid these challenges. Kathleen Zelman, MPH, RDN, co-host of the "True Health Revealed" podcast and former Director of Nutrition at WebMD, will provide expert tips on choosing your words during media interviews and crafting engaging consumer-facing messages that stay true to the science. Based on instructive examples from the scientific literature and consumer media, participants will have the opportunity to share media examples, apply best practices and engage with speakers and fellow researchers during the interactive Q&A panel.
- Identify and avoid common sources of research bias in study design
- Critically assess the accuracy of research results and their interpretation within the broader media landscape
- Translate scientific findings in a way that is relevant and compelling to the general public without presenting misleading or overgeneralized interpretation of results
This Sponsored Satellite Program includes the following presentations:
- Science Integrity in Research Methodology
- Science Integrity in Media Messaging
Chair: Andrew W. Brown, PhD – University of Arkansas for Medical Sciences and Arkansas Children's Research Institute
Speaker: Kathleen Zelman, MPH, RDN, LD – No Nonsense Nutrition
- 1.50 Attendance
Learners are eligible to download a Certificate of Attendance upon activity completion. A Certificate of Attendance confirms the learner has completed the activity and does not confer any continuing education credit to the learner from ASN.